Monday, September 14, 2015

Inaugural Missoula Brews Cruise

Townsquare Media, Montana Brewery Passport, and Missoula Bike Source have teamed up to present the inaugural Missoula Brews Cruise on Saturday September 19, 2015. This day-long event features a poker run by bicycle, where participants pedal to Missoula breweries and bars to collect cards. Proceeds go to MTB Missoula, the area’s only mountain bike advocacy group.

“Our radio stations reach a diverse audience, but a love for local beer and riding bikes is a common thread,” says Christy Lefler, Marketing Specialist for Townsquare Media. “Our team has been looking for a unique way to blend bicycles and Missoula breweries, and thanks to Ryan Newhouse and his Montana Brewery Passport, and Chris Larson at Missoula Bike Source, we were able to collaborate and create this amazing event.”

Participants can register for the event online at or at any of the participating locations (see map below). Registration will close on Thursday September 17.

On Friday September 18, participants can pick up their registration bags at Bayern Brewing between 5:00 and 8:00 p.m., when it is expected that Bayern will be offering its new food menu to the public.
On the day of the event, riders will meet at Kettlehouse-Northside at noon and begin their poker run through Missoula. In order to participate, riders will need to stop at a minimum of five partner locations to collect a card. When they have collected their cards, they will be turned in at Great Burn Brewing starting at 5:00 p.m. (but no later than 6:30 p.m.). The best male poker hand and female poker hand (ties will be broken) will each winner a new cruiser bike, courtesy Missoula Bike Source.

Want a sneak peak at the locations? It's all here:
Still wondering how it works? Read this:
1. Sign up here: or at a participating brewery. Registration will close on Thursday September 17. It's only $10.
2. On Friday September 18 from 5-8 p.m. join us at Bayern Brewing try their new menu, pick up your registration packet, and plan your route.
3. Starting at noon on Saturday September 19 at KettleHouse Northside Taproom, launch your steel steed (i.e. bicycle) on a citywide tour. If you missed getting your packet at Bayern, you can pick up your packet at Kettlehouse-Northside before you start the tour. If you purchase a beer at Kettlehouse-Northside, you will be entered to win a cool Coldsmoke neon sign.
4. Start pedaling! Stop by at least five different participating locations to collect your cards and build your poker hand. There are at least seven stops, so feel free to collect up to seven cards (only your best five cards will make your hand).
5. Starting at 5 p.m., Great Burn Brewing will kick off its after-party festivities, complete with food trucks, games, and live music! ALL HANDS MUST BE TURNED IN BY 6:30 P.M. to be eligible to win prizes.
6. Throughout the day, tag your social media with #‎mslabrewscruise. We’ll be looking for them to share!

For more details, visit the Facebook event page:


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