Wednesday, June 4, 2014

Montana Brewery Passport Project Launch

It is with great pleasure I announce the launch of my Kickstarter project, the Montana Brewery Passport. The goal is to raise at least $5,500 over the next 30 days to fund the production of Montana's first and only official brewery passport. Other states and organizations have them (for example, Vermont, Colorado, and Society of Beer Travelers). And don't forget our own Montana Brewers Association's Brew Crew card, where $40 gets you a membership and free pint at 32 participating Montana breweries.

But what's different about the Montana Brewery Passport is that it provides a platform to record notes about your experience at each brewery, its beers, and the brewery's surrounding area.

As we know, Montana is a big place with lots of amazing sights, just around nearly every corner of every brewery. With the Montana Brewery Passport in hand, locals and tourists can find their way to the nearest brewery, enjoy and record their time there, and learn about beer and the local area's history.

When I wrote Montana Beer: A Guide to Breweries in Big Sky Country last year, it was meant to be a guidebook for travelers and a storybook for each of the breweries, their histories, and their accomplishments. The Montana Brewery Passport will serve as an interactive companion piece to my book (and it will include all the breweries that opened since my book's release, of which there are many!).

Here are the nuts and bolts of my Kickstarter project. The minimum needed to get this project underway is $5,500, but if we hit $6,500 or $7,500, we can produce more copies. What does more copies mean? It means more will be available for the breweries and retailers that want to carry them at their businesses (available to them at wholesale pricing).

Each 5" x 7", 48-page passport (made with 100% recycled paper) will retail for around $10. In it each brewery will have its own page, and each brewery that wants one will be sent (at no charge to them) a stamp and ink pad to mark each visitor's passport.

Sure, we live in a digital age, with apps like Untappd (I'm on there!), and Instagram, Twitter, etc. But there is something irreplacable about a real book in one's hands, where stickers and notes and drawings and beer stains can take shape. It's something easy to show to others around you without having them crowd around a 2.5" x 4.5" glaring screen.

A book is tangible; a book is yours.

1 comment:

  1. Cabinet Mountain Brewing in Libby is not on the list? Opening in just a few weeks!


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