It's fascinating to see what beer companies thought of their target audiences, and for some of these same companies today, not much has changed. There is an overwhelming "machismo" attached to these: women serving men beer, women cooking dinner, men chopping trees and catching mythical-sized fish, etc.
However, some of these ads were clearly aimed at having beer be part of a nostalgic (outdoor) experience, or better when shared among friends, or to make the list of chores a bit more bearable.
Let us know what you think of these.
For another fun afternoon, check out the 87 vintage ads for Montana!
Here is a reprint of the copyright information on Vintage Ad Browser:
Vintage ads are shown here in fair use context. Every gallery's images are © by their original company or artist. This site does not endorse any advertisement.