Bicycle Benefits, an incentive program encouraging cycling for transportation and the use of helmets, is hosting a Bike & Brew Tour in Missoula on Saturday July 20, starting at 2:00 p.m. The goal is to raise awareness about Bicycle Benefits and how businesses and members can mutually benefit.
Having been a member of BB since the program first started in 2009, I can attest that there are certainly worthwhile benefits to this program. Today, there are nearly 1,200 BB members and 35 participating businesses in Missoula.
The Bike & Brew Tour kicks off at Bayern Brewing at 2:00 p.m. and then continue to Draught Works, Tamarack, Flathead Lake Brewing, and Montgomery Distillery. BB stickers are required to participate in the organized ride, and the stickers will allows riders discounts on drinks at each stop. The stickers will also get each rider entered into a drawing for many cool prizes. Draught Works will be giving away a free growler/growler fill to one winner.
Stickers are available at all participating businesses for only $5 each, and they go on a rider's helmet.